List your LEGO® shop on BrickTracker

BrickTracker compares LEGO® prices for buyers in the Netherlands, Belgium, Germany and France. Every day we send buyers with purchase intent to shops — listed for free, or as a partner with feed, logo and reports.

Apply as a shop Partner portal
BrickTracker · NL · BE · DE · FR
91shops compared
5,216sets & minifigs with prices
28,479offers tracked live
6members with a watchlist
4click-throughs to shops in the last 30 days
⚖️Fair comparison comes first: the order is always by price. Paying never buys a better position — it buys a better connection, more visibility and insight.

How it works

1Apply

Fill in the form. We check whether your range fits (LEGO®, delivery to NL/BE/DE/FR) and get back to you within two working days.

2Connect

Free: we read your prices ourselves. Partner: you provide a product feed (Google Shopping, Channable, Awin or CSV) — prices and stock are then updated within fifteen minutes.

3Sell

Buyers see your price next to the rest and click through to your shop. In the portal you follow clicks, visitors and your position per set.

Three ways to take part

Free listing

€ 0
  • We read your prices and stock ourselves
  • Listed on every set you sell
  • Click-throughs straight to your product page

Affiliate

commission
  • Via Daisycon, TradeTracker, Tradedoubler, Awin or your own programme
  • Everything in Free, plus measured sales
  • Feed connection possible through the network

Partner

€ 49 / month excl. VAT
  • Feed connection: prices and stock updated within 15 minutes
  • Logo, shop profile and partner badge
  • Portal with clicks, visitors, position per set and a monthly report (PDF)
  • Featured in deal alerts and the newsletter where you are the cheapest
  • Cancel monthly, invoiced via Stripe
Apply as a shop

Frequently asked questions

Is a free listing really free?

Yes. We read public prices and refer buyers to you. There is nothing to install.

Which feeds do you accept?

Google Shopping XML, Channable, Awin/Daisycon/TradeTracker feeds and CSV. A feed URL is enough; we only use the LEGO® products.

Does paying affect the order?

No. The list is always sorted by price (including shipping where known). Partners get a better connection and visibility, never priority in the ranking.

Which countries?

The Netherlands, Belgium, Germany and France — the site is in four languages and shows, per country, the shops that deliver there.

How do I see what it brings?

In the partner portal: clicks, unique visitors, your position per set and whether you are the cheapest — plus a monthly report as PDF.

Apply as a shop

Prefer e-mail? [email protected]

LEGO® is a trademark of the LEGO Group, which does not sponsor, authorize or endorse this site.